Designers can implement CSS styles that creates realistic Text message conversations. These elements reflow automatically, maintaining a consistent look and feel across devices.
The challenge in designing eBooks are the unknowns. It’s impossible to know what devices your readers will use and these uncertainties stack up. Some of these elements are:
Fonts can be embedded into an EPUB to control the look and feel. However, there is no guarantee that Amazon, Apple, Google, or Kobo will not strip them out in favour of their own. E.g., Bookerly on Kindle platforms.
It’s important that an EPUB reflow its content to adjust to changes in any of the above elements. A book that reflows ensures a quality reading experience for the reader.
